This page features one booked model, while all other individuals are rather employees of the company or participants in the company's projects.
Clients: HelloFresh, SIEMENS ENERGY, E.ON (Bayernwerk AG), Vaillant, AFS, GESOBAU, MDC
Genuine families in their own kitchens - HelloFresh aimed to completely rethink their visual identity. In collaboration with Lunik Productions, we partnered to cast families in their actual homes across Berlin and launched this photo series, which is now used globally across the brand’s assets.
Despite the challenges of shooting during the winter months with limited natural light, we created a warm, inviting set of images that captured the authenticity and everyday spirit HelloFresh wanted to convey.
For Ferat Koçak’s Bundestag campaign, I photographed the official campaign images, which were used across Berlin-Neukölln on billboards, in print, and for all online and press materials.
He became the first politician from the Left Party (Die Linke) to win a direct mandate in a western electoral district (Wahlkreis).
After the campaign launch, his team received overwhelmingly positive feedback—especially regarding the large-format posters, which resonated with many for making Ferat appear as genuine and approachable as he truly is. The most cited reaction was: “Finally, a political billboard that doesn’t feel fake.”
© Image from Stern
